HER Review: Cost, Community Features & Who It's For
HER is the largest dedicated app for queer women, lesbian, bisexual, nonbinary, and trans users, built around community features as much as matching itself. Here's what it costs and who it fits.
What HER is
Founded by Robyn Exton in 2013, HER is the largest dedicated dating and community app for queer women, lesbian, bisexual, nonbinary, and trans users, with over 14 million users across 125+ countries. Match Group (owner of Tinder, Hinge, and OkCupid) acquired HER in May 2025. Beyond matching, HER is built around community features — a social feed, interest-based groups (30+ "Communities"), and real-world events in major cities — that many reviewers consider its strongest feature.
Pricing
Core features — creating a profile, browsing, chatting with matches, and joining Communities — are free. Premium runs approximately $15/month billed monthly, dropping to roughly $7.50/month on an annual plan (a detail not prominently surfaced on HER's own pricing page — you generally have to open the subscription options to see it). Premium adds unlimited likes, incognito browsing, and advanced filters; the free tier has been reported to limit how often your profile resurfaces to others, which can matter in smaller markets.
| Tier | Approx. cost | What it adds |
|---|---|---|
| Free | $0 | Profile, browsing, chat, Communities, events |
| Premium (monthly) | ~$15/mo | Unlimited likes, incognito, advanced filters |
| Premium (annual) | ~$7.50/mo equivalent | Same as monthly, billed yearly |
Safety & privacy
HER offers standard safety and moderation tools. As with any platform, trans users in particular have reported coordinated mass-reporting campaigns leading to bans on some mainstream apps — a pattern worth being aware of and documenting (screenshots of conversations) if it happens. See our full dating safety guide for general precautions.
Who it's for
HER works well for
- Queer women, lesbian, bisexual, nonbinary, and trans users wanting a platform built specifically for them
- Users in major metro areas, where the community events add real standalone value
- Anyone who wants a genuinely usable free tier before paying
HER is a weaker fit for
- Users outside major cities, where the active pool can be noticeably thinner
- Anyone who wants dating-only functionality without community/social features
How it compares
Against Grindr, HER serves a different core audience with a slower, more community-oriented culture rather than Grindr's fast, location-first browsing. Against general apps like Hinge or OkCupid, HER offers a queer-first design and community features neither general app replicates, at the cost of a smaller overall user base outside major cities.
Our verdict
HER is the strongest dedicated option for queer women, particularly if you'll actually use the community and events features, not just the matching. In smaller markets, pair it with a general app like Hinge as a fallback if HER's local pool runs thin.
Frequently asked questions
Is HER free to use?
Core features — profile, browsing, chat, communities — are free. Premium (~$15/month, or about half that annually) adds unlimited likes, incognito browsing, and advanced filters.
Who owns HER?
Match Group, which also owns Tinder, Hinge, Match.com, and OkCupid, acquired HER in May 2025.
Is HER good outside major cities?
It's strongest in major metros. Outside large cities, the active pool can be noticeably thinner.
Related reading
See our Grindr review, LGBTQ+ dating hub, and dating safety guide.